NET - Vodafone in deal to access MySpace via mobiles

A smart move and the beginning of a lucrative partnership for Vodafone and MySpace. It is a fantastic marketing coup for MySpace who has still to improve its brand awareness and its presence in Europe, and Vodafone who will further develop its younger customer base.

LONDON (Reuters) - Mobile phone company Vodafone Group unveiled a deal with News Corp's MySpace on Wednesday that will allow its customers to access the popular web-based social network using cell phones.
The exclusive deal will help Vodafone, Europe's biggest mobile operator, boost mobile usage and with it data revenues, and also helps MySpace launch itself in the European mobile market.

You will find more details and some quotes on Yahoo!.
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Technorati: socialnetworking, businessnetworking, myspace, vodafone, mobile