I feel like it was important to talk about two excellent online networks, Linkedin and openBC.
My goal is to explain the key benefits, differences and differentiators, and show you that it is worth to register on both websites which kind of complement each other!
Linkedin's key benefits
* Purely business networking
* Quality of its members
* Simple interface, which appeals to senior executives
openBC's key benefits
* Between social and business networking (Pictures and html friendly)
* Communication features (messages, forums, events)
* Extra value for its subscribers: offline meetings + PremiumWorld
* Strong in Europe (mainly in Germany and Austria)
Key differences (Linkedin / openBC)
* Business model: Subscribers (InMail, Job Board) + Ads / Subscribers + "Private label"
* Advertising: yes (google ads) / no (add free)
* Communication features: no -limited- (there is an Inbox though) / yes (messages, forums, groups, events)
* Membership: different kinds of packages / one -more limited-
* Premium advantages: depends on the package (more InMail, more info on contacts out of reach) / create groups, events, use power search, benefit from PremiumWorld, discount for offline meetings
* Language: english only / multilingual
Statistics from Linked Intelligence by Scott Allen
A couple of weeks ago, Scott created Linked Intelligence. It is a great blog dedicated to Linkedin.
In his post titled LinkedIn Daily 2006-09-06, Scott gives interesting figures which "compare" Linkedin to openbc.
Worldwide comScore numbers for July 2006
* Total Unique Visitors: 1,346,000 / 1,439,000
* Average Daily Visitors: 75,000 / 142,000
* Total Minutes: 20 million / 47 million
* Total Pages Viewed: 44 million / 90 million
* Average Minutes per Visitor: 15.0 / 32.9
* Average Pages per Visitor: 33 / 63
(Figures obtained directly from comScore Europe – figures are world-wide.)
I agree with Scott's comments: you can't compare openbc to Linkedin. openbc is a platform which help people communicate and interact: members can send/receive messages, post a message on the forums, create an event send invitation and send reminders... It generates a lot of activity and it explains the significant differences in favour of openbc.
Now, I am going to quote Scott, Linkedin is all about "getting more done with less effort"...
Technorati: businessnetworking, socialnetworking, linkedin, openbc, xing