A couple of weeks ago, openBC officialy announced its future name: Xing, and gave a glimpse of how it will look (check www.introducing.xing.com)
My first impressions on XING
Please find below a video I shot today to share my comments on openBC, and especially their rebranding strategy to Xing.
Shooting a video, and epecially commenting, is a very valuable exercise: I want my comments to sound interesting, natural, and be dynamic! But I should probably invest in a good microphone! ;)
The rebranding to Xing was another clever initiative from openBC's executives:
* Incredible buzz: They fully leveraged their initiative, implementing an efficient marketing campaign. They created a blog and communicated on this event: it is an excellent example of successful Buzz Marketing! (more on the open design challenge)
Well done openbc!
Technorati: socialnetworking, businessnetworking, openbc, xing