'Pirates' Seizes YouTube
THE WALT DISNEY COMPANY THURSDAY launched a campaign on YouTube.com for the movie "Pirates of the Caribbean: Dead Man's Chest," marking the first time a national marketer has advertised on the popular video-sharing site.
Bravo Disney! It was a fantastic marketing tool to make people talk about Pirates 2 and Disney!
Also they reached the 80 million unique daily visitors on YouTube.
We don't know the details of the deal, but I can foresee a bright future for the excellent YouTube: what a job to be the marketing director!
In the next 6/12 months, they may be able to reach their goal of selling the company for 2 billion dollars...
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Technorati: video, videoblogging, blogging, weblogs, youtube
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